(Head Office: Taito-ku, Tokyo; President: Sei Kobayashi; hereinafter "EarlyWorks"), Hakuhodo DY Media Partners Inc. (President: Naohiko Kishi; hereinafter "Hakuhodo Products"), Premium Arts Inc. (President: Kazunori Yamaji; hereinafter "Premium Arts") have formed a business alliance to develop a "VR Convention Center (complex VR event venue)" that can hold complex events including exhibitions, lectures, seminars, conferences, etc. in a VR space. VRADE (Braid: ~https://vrade.jp/)," a "VR convention center (complex VR event venue)" that can hold complex events including exhibitions, lectures, seminars, and conferences in a VR space.

Like conventional convention centers (complex event venues), "VRADE" will be available to event organizers simply by selecting a venue and setting up content, and will provide a place online where event visitors can visit "VRADE" at any time and freely participate in events open to the public.

The name "VRADE" combines the strengths of the four business partners: VR, AD, Decentralized (distributed processing), and Event/Exhibition. It is an unprecedented complex VR event venue that combines PremiumArts' advanced VR technology with EarlyWorks' high-speed blockchain technology, and is planned and marketed using the advertising and event know-how of Hakuhodo DY Media Partners and Hakuhodo Products.

"VRADE" 3 Features

(1) A full-scale VR convention center that can be participated in using only a web browser The system can be used for all kinds of events in a device-agnostic operating environment that utilizes WebGL*, and is designed to allow a high degree of freedom in space customization.

(2)"Avatar x Voice Chat" enables realistic communication The system is designed so that both guests and hosts can participate as avatars, enabling natural communication through voice chat. In addition, the presentation functions, such as screen sharing and document sharing, are also enhanced.

(3) A secure and highly scalable visitor management system is implemented through the use of blockchain technology.

The "VRADE" system enables highly independent management of invitees for each event organizer by issuing an "electronic wallet (VRADE-ID)" for visitor management and an "electronic ticket/pass" for visitor management for each event, as well as "points" and "items" by utilizing blockchain technology, In addition, various services such as "points" and "items" can be set up using blockchain technology.

With the launch of this new service, event organizers and users of the permanent space will be widely invited to participate and begin sales. The venue, complete with multiple exhibitors, is scheduled to open in April.

(*) WebGL: Standard specification for displaying 3D computer graphics on a web browser

Official WEB site

~~VRADE's VR demo venue:https://xr.vrade.jp/J7XgJBG/entrance"~~

For inquiries regarding this matter, please contact

Hakuhodo DY Media Partners Public Relations Office Yamazaki, Yamazaki

mp.webmaster@hakuhodody-media.co.jp

Company Profile

⚫︎EarlyWorks, Inc.

We have developed the Grid Ledger System, a next-generation blockchain system of our own design, which combines the characteristics of blockchain such as "tamper resistance," "fault tolerance," "traffic load balancing," and "data operation through multi-cloud, etc." with the characteristics of conventional databases such as "processing speed," "establishment of Fusing the characteristics of blockchain such as "tamper resistance," "fault tolerance," "traffic load balancing," and "data operation through multi-cloud, etc." with the characteristics of conventional database such as "processing speed," "establishment of finality," and "ease of system construction and processing," we provide technology as data infrastructure supporting cutting-edge technologies such as AI, IoT and 5G. Aims to promote the technological development of information technology and IT infrastructure.

Name of Representative: Sei Kobayashi

Location: MR Building 3F, 5-7-11 Ueno, Taito-ku, Tokyo 110-0005, Japan

Establishment: May 2018

Capital, etc.: 449.01 million yen (including capital reserve)

URL: https://e-arly.works/

⚫︎Hakuhodo Products Inc.

Hakuhodo Products Inc. is a comprehensive production and sales-integrated company with expertise and implementation capabilities. Its core competence lies in its ability to turn various customer contact points into "customerization contact points" that move people and sell products. The company develops and provides services that combine consumer psychology and sales expertise.

Representative: Naohiko Kishi

Location: NBF Toyosu Garden Front, 5-6-15 Toyosu, Koto-ku, Tokyo 135-8619

Establishment: October 2005

Capital, etc.: 100 million yen [Hakuhodo Inc. (wholly owned)].

URL: https://www.h-products.co.jp/

⚫︎Premium Arts Inc.

PremiumArts Inc. develops and provides systems and contents to solve social issues by utilizing computer visualization technologies such as augmented reality (AR), mixed reality (MR), and virtual reality (VR), as well as 3DCG data. The company is constantly developing new AR/VR systems and contents by making full use of the latest IT technologies, utilizing high-quality 3DCG graphics, and collaborating with analysis tools, etc.

Representative: Kazunori Yamaji

Location: 1208 Holland Hills Mori Tower Rop, 5-11-1 Toranomon, Minato-ku, Tokyo

Established: July 7, 2015

Capital, etc.: 42.35 million yen

URL: https://www.premiumartsinc.com/